Corporate Philanthropy

Can making a bad gift hurt your company?

Can making a bad gift hurt your company?

HBR.org recently added a Social Responsibility topic to the website, and it’s a great resource. Especially when it’s conclusions are overly broad or completely wrong. For example, “When Corporate Philanthropy Makes the Recipient Look Bad“, by Yuliya Shymko and Thomas Roulet, concludes that corporate sponsorship can damage the reputation of the causes they support. But really,  can corporate philanthropy do harm?