HBR.org recently added a Social Responsibility topic to the website, and it’s a great resource. Especially when it’s conclusions are overly broad or completely wrong. For example, “When Corporate Philanthropy Makes the Recipient Look Bad“, by Yuliya Shymko and Thomas Roulet, concludes that corporate sponsorship can damage the reputation of the causes they support. But really, can corporate philanthropy do harm?
6 Ways to Build Your Brand with Corporate Philanthropy
Soundtoys is setting a great example
Today we would like to feature Soundtoys, a music software developer based in Burlington, Vermont. 100% of the proceeds from their sales on December 25-26 were donated to the ACLU. For two days, every purchase was a donation. Here's why we think it's awesome.